Ford Focus Viral Marketing Campaign – Meet Doug

Posted: April 14, 2011 in News, Videos
Tags: , , , , , , ,

Ford has set about marketing the new Focus – to be released in 2012 – using a viral marketing campaign that will give you a good laugh.

He comes in the form of an orange puppet, and his name is Doug.  The slightly chauvinistic, yet disarmingly charming puppet has been brought in as Ford’s spokespuppet with the aim of… Well, I’m not quite sure what his job actually is.

He’s been at this for a while now and he’s getting quite settled into his new role at Ford, but at the same time he seems to be unsettling his co-workers.  Watch the videos below and see for yourself.



  1. Tiger says:

    Somebosies going to get in a legal battle with kermit!

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