Posts Tagged ‘chevrolet’

Alright, so this is probably one of the coolest things that I have seen in a while.  This is a new music video done by the band OK Go in partnership with Chevrolet.  To be honest, I’ve never heard of this group until I stumbled across this little nugget. After this though, I think I’m going to be quite the fan…

OK Go set up over 1000 instruments over two miles of desert outside Los Angeles.  They drive a Chevrolet Sonic through an obstacle course of these instruments, fitted with retractable pneumatic arms designed to play the instruments as they drive past.

The video took four months to prepare and 4 days to shoot.  Everything is legit, no stand-ins or anything.  Front man Damian even took stunt-driving lessons.  Get this: the pianos had their lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.

Genius.  Now watch and learn.

As I’m sure you’ve probably noticed, unless you’re head is beneath a rock, or if you’re hiding in a cave and have the surname “Bin Laden”, the Superbowl in the United States saw the Greenbay Packers taking home the trophy over the Steelers of Pittsburgh.

Seeing as I don’t generally follow American Football, I was surprised to hear that advertising during the breaks are a big deal, with massive budgets and star appearances.  Not surprisingly, car manufacturers make up a fair portion of those that utilize the opportunity to display their products across the US.

Beneath are seven adverts for different cars and manufacturers, each different in style… Which do you prefer? Vote in the poll! Or just leave a comment, your choice…